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Why bnode?

bnode, an organization in transition

bpost remains the stock listed company name, even when the financial figures entail the activities of the 3 bnode business units: bpost, paxon and Landmark Global.

Why bnode?

From mail to momentum

The group is going through a major transformation from a traditional and Belgian post operator, that started investing already some years ago in e-commerce activities, into an expert in high-value flexible parcel size logistics services active in Western Europe, North America and Asia.

bnode aims at being a responsible company, delivering sustainable returns to its shareholders. In order to tackle the important challenges across our businesses (mail decline, insourcing by large e-tailers, global trade evolution,…) bnode has launched the #Reshape29 strategy in 2025 and is implementing it since. 

5 building blocks for the future

Expand in logistics

Accelerate B2B and cross-border activities

Focus on parcel-first in Belgium

Redesign sorting, delivery and cut-off times around parcel demand

Digitalize and innovate

Invest in automation, data and digital tools

Operate with excellence

Streamline processes for speed, reliability and cost efficiency

Deliver results

Target over €5 billion in revenue and €275 million EBIT by 2027

why bnode

Repositioning on growth opportunities

Throughout the group, we are acting upon opportunities that exists in the markets we are active in: 

  • For bpost, the continued growth in the e-commerce space offers opportunities; especially given the relatively low e-commerce adoption in Belgium so far. 
  • Thanks to the complementary activities of bpost, paxon and Landmark Global, bnode is well positioned to address clients’ growing needs for omnichannel solutions, offering them a complete solution for their logistical needs. 
  • Our focus on mid-sized companies, especially across paxon and Landmark Global, enables us to become more resilient and improve margins  
  • The delivery experience is increasingly a differentiating factor in the client experience retailers offer. By offering the best quality and service in our markets, we are optimally positioned to further gain market share. 

Financial goals of #Reshape2029 

#Reshape2029 is a transformation strategy with return to profitable growth creating shareholder value.  

  • The bnode top-line growth is driven by logistics and cross-border expansion - with group total operating income expected to exceed € 5.0 billion - supporting progressive EBIT recovery, with momentum expected to build from 2026 onward and leading to above € 275 million in 2027. 
  • The EBIT contribution profile is shifting from legacy businesses to logistics, with paxon emerging as the main growth driver post-transformation, the Landmark Global cross border business remaining solid , and bpost gradually repositioned. 
  • We aim for a progressive and sustainable dividend policy, with a pay-out ratio of 30-50% of IFRS net profit, with a clear focus on long-term value creation. 
  • We are committed to maintain our investment-grade credit rating, with a clear deleveraging plan in place following the Staci acquisition, targeting a reduction of the leverage ratio to below 2.5x by 2027.